Baby Einstein was created by Julie Clark. She wanted to educate her
infant about her passion, the humanities. She wanted products that
enable a shared learning experience between her and her baby. Finding
nothing to suit her needs, she embarked on creating those products
herself for her and her daughter. Baby Einstein was born to allow
children to experience the wonder of the world with assistance from
quality products.
Baby Einstein focuses on products for babies and
toddlers. It does not attempt to provide products for the entirety of a
childhood. By specializing in a very precise age bracket, Einstein has
become an expert in their development. Their products are interactive,
meaning that the parent and the baby both participate. For example, The
Baby Company then designed their DVDs for the maximum interaction.
Traditionally, when a parent read a book to a baby, they were somewhat
limited by the holding of the book. Their attention was divided. The
DVDs becomes the book and the parent is much more involved in the
process. They can clap, point, and even hold their child while they
enjoy learning together. It is truly an engaging and bonding experience.
Einstein
toy company has been recognized as a leader in products that foster
child development, curiosity and creativity. Awarded the "Seal of
Approval Award" by the National Parenting Center in 2008 is Baby
Einstein's Discovering Shaping DVD. This educational DVD introduces
circles, ovals, triangles, squares and rectangles to babies 9 months and
older. It teaches the shapes by referencing objects with those shapes
that babies know such as that oranges are round. Further, the readers of
American Baby magazine have ranked Baby Einstein DVDS since 2003 as
essential products for a family with a baby.
